Our Portfolio


When STIHL wanted to develop a new in-store merchandising system to help increase product sales, they came to Black River for help. We created a STIHL store-within-the-store merchandising system that increased STIHL’s presence in the dealer showrooms. The new system improved the promotion of each category of STIHL tools, helping customers make more informed buying decisions.


Black River helped Cub Cadet create impact and drive sales at Big Box stores and independent Lawn & Garden dealers, with a series of hard-hitting, eye-catching merchandising materials that grabbed customers’ attention and elevated the Cub Cadet brand.

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Hilti Power Tools turned to Black River to develop a store-within-a-store system at Home Depot. We answered with a flexible 28’ merchandising system that could be used in any area of the store and a comprehensive support program that included promotion materials, incentive programs and special events.

Hilti Hilti Hilti Hilti

Electrolux needed to reach the important audience of architects and designers that were responsible for a large percentage of the large appliance business. To do that, Black River targeted those architects and designers with a comprehensive marketing program that included materials they needed to help make Electrolux their brand of choice.

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To compete with larger, major consumer brands, Simonton partnered with Black River to add distributors and gain contractor loyalty. The promotional materials we developed brought added value to the Simonton brand by specifically targeting this trade audience.

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Flexibility and versatility were the keys to our new display designs for Wrangler women’s jeans and men’s workwear. We designed and manufactured freestanding fixtures with heavy-duty castors so that they could be easily moved in or out of high traffic areas in the store as needed.

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To increase awareness and preference for Mitsubishi’s new ductless AC system. Black River engaged consumers with an ad series that explained all the benefits of the new system and gave them clear reasons to buy. For Mitsubishi’s wholesaler channel, we designed and manufactured a product display to capture the attention of HVAC contractors.

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Lutron needed a way to show their customers first-hand the beautiful effects that could be created with lighting controls. So Black River created a mobile tour experience that brought the benefits of lighting controls directly to consumers, designers and architects.

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When Master-Brand wanted to update their cabinet displays they came to Black River for a durable, practical, and stylish solution. Black River designed new fixtures that featured a fully functional cabinet base with an upper section that contained door samples that could be easily replaced to accommodate new styles.

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Stanley LaBounty Recycling and Demolition Tools didn’t have large advertising budgets, but they still wanted to update their image and create some excitement in the industry. So Black River produced a series of impactful trade ads with provocative headlines that broke through the clutter of industry publications. And we strategically supported the campaign with product literature and trade show display material.

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Gorman-Rupp is a major manufacturer of pumps for the construction, industrial, wastewater and agricultural markets. Black River designed an integrated marketing program and a comprehensive website that ensured that Gorman-Rupp was always top-of-mind with pump specifiers and customers.

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Worthington Joining Technologies wanted to grow its line of torches, solder and brazing alloys and was poised to become the plumbing and HVAC market leader. Black River believed Worthington could better communicate the strength of their brand with an improved website, catalog and POP that reached their two primary audiences—plumbing wholesalers and contractors—more effectively.

Worthington Joining Technologies Worthington Joining Technologies Worthington Joining Technologies Worthington Joining Technologies

To increase their presence in the U.S., Vortens took advantage of Black River’s expertise in channel marketing and targeted plumbing wholesalers. We delivered a comprehensive program, including a new website, that differentiated Vortens from the competition and showed plumbing wholesalers how the Vortens product line was essential to their business.

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When it comes to food displays, Black River’s versatility takes center stage. Whether it’s a free-standing end cap or in-line opportunity, Black River has the expertise necessary to create displays that drive impulse sales.

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If your product is clearly superior to competitors, we recommend demoing the product. For Kitchler and Juno, Black River designed new lighted, space-saving countertop solutions for the electrical wholesale channel that helped electricians feel more confident about their purchase.

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Black River was called on to keep things rolling at independent tire dealers. We designed an inexpensive, lightweight display with minimal footprint for both off road and street tires.

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Black River has been helping Pergo, Nova and many other flooring manufacturers develop engaging displays that dominate the showroom floor. The fixtures we design feature a minimal footprint and easy-to-remove samples that quickly lead customers to a selection.

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